How Brands Grow (Sharp et al.)

How Brands Grow - Book summaries

Summaries of books by Byron Sharp and team at The Ehrenberg-Bass Institute for Marketing Science, University of South Australia

Sharp, B. (2010). How Brands Grow: What Marketers Don’t Know Sharp, B. (2010)
Sharp, B., Kennedy, R., & Sharp, A. (2019). How Brands Grow, Part 2: Emerging Markets, Services, Durables, New and Luxury Brands Sharp, Kennedy & Sharp (2019)
Romaniuk, J., & Sharp. (2023). How Brands Grow: Part 2 (Revised Edition) Romaniuk & Sharp (2023)