About this site
Ad hoc tools, notes and workbooks to better understand Marketing Analytics
Executive summaries of books by Byron Sharp and colleagues
Notes on application of the Negative Binomial and Dirichlet (NBM-Dirichlet) models
Excel workbooks for exploring and analysing purchase data, and applying NBM-Dirichlet models
| Created by: | |
|---|---|
| Dilini Jayasuriya |  |
| Amal Karunaratna |  |
| Suresh Jayaweer |  |
| Hume Winzar |  |