Marketing Analytics Tools & Intelligence

Accelerated growth through insight

Ad hoc tools, notes and workbooks to better understand

Marketing Analytics

Check the links above for files and pages

• Executive summaries of books by Byron Sharp and colleagues

• Notes on application of the Negative Binomial and Dirichlet (NBM-Dirichlet) models

• Excel workbooks for exploring and analysing purchase data, and applying NBM-Dirichlet models

by:

Dilini Jayasuriya, Amal Karunaratna, Suresh Jayaweera, and Hume Winzar